- Bespoke Shopping Website - Images
- The Brief
- The Execution
This client was referred to me by the MD of Max Interactive as a personal friend of his. She needed a website built to promote her one-on-one personalised shopping and fashion consultancy business.
Whilst she had some clear ideas sketched out on paper with what she wanted the site to involve, a number of basic layouts generated as flat low-resolution graphics by another designer, and extensive text copy already written out, she needed someone to translate those ideas into a working site that would generate sales enquiries and business, and remain congruent with her core business and personal values of impeccable style & class, attention to detail, and a positive experience for her customers.
Initial contact was made with the client via email to scope out the basic specs for the site, and a face-to-face meeting organised. Subsequently based on her rough sketches, existing text copy, and a plethora of appropriately licensed images she'd brought along as possible candidates for inclusion in the site, a thorough 'plan of attack' was decided on.
I suggested the majority of the site be built in Flash to reduce load-times, as the client had very specific wishes with regards to font choice and size throughout the site, and didn't want to use 'standard' fonts or run the risk of 'font substitution' across different browser and operating system platforms.
A prototype Flash site was then built and installed on my testing server, and feedback sought from the client. Various tweaks were made to the site, and it was also decided to add and/or modify several sections of the site likely to be updated frequently in future as HTML and PDF, to allow her the ability to easily 'update' those herself by simply uploading an appropriately updated PDF over the old filename, once the site went live.
Once Nicola had given her final approval to the revised prototype, a hosting solution was recommended, and once this had been approved and set up, the files were migrated from my test server over to the new location, the domain name was redelegated, and the site went live.
I'm still occasionally called on to do maintenance on the site when a major update is needed, but the PDF / HTML combination utilised for the above 'frequently updated' parts of the site has meant the client can do a lot of the day-to-day updates herself.
Visit Bespoke Shopping on the web: www.bespokeshopping.com.au