.Net

  

Max Interactive was involved as a corporate sponsor at both the 2007 & 2008 IAB Awards for online digital advertising excellence. As part of the sponsorship package, we had the chance to have a 15 second video / animation display during the night on the 'big screen' at the awards ceremony.

Therefore the MD of Max tasked me with creating these animations. They had to be visually & sonically attention-grabbing, they had to convey 'high-tech', they had to reference our brand and our products, and they had to pack all this in to the space of 15 seconds.

For the 2007 awards the animation was done in Flash, deconstructing the Max Interactive core logo, in order to build it again through a 'train' sequence I created, and a 'bouncing ball' sequence involving the dot on the "I" of "interactive". Logos for all major sites represented were added, and appropriately licensed music selected by the MD was used as the sound. A 'typing in' sequence was created for the text copy, to connotate the 'high tech' impression the MD was specifically after. Once approved by our MD the final Flash was exported to Quicktime and transcoded to HD AVI, then dispatched to Staging Connections for playback on the night.

For the 2008 awards a similar animation was initially done again in Flash, but then the consensus was reached to do something different to the previous year. I therefore created two stop motion animations using a still camera for frame captures and then laboriously editing in Photoshop to remove the background around the laptop & phone images, adding in the appropriate Max Interactive logos, and stylising the original photos through the application of a halftone filter. An additional photo representing the concept of "Reach" was licensed from Istockphoto, a soundtrack was created using Audacity and various loops, and the final footage was assembled in Ulead Video Studio, rendered as HD AVI, and once again dispatched to Staging Connections for playback on the night.

NOTE: Image quality of the FLVs shown here for preview purposes is much lower than the actual video quality that went out and was broadcast on the nights, which was in very high resolution.

Additionally, the 2008 presentation original outputs and final workfiles appear to have been inadvertently lost, so the 2008 presentation include here is an 'approximation' recreated using the last available 'progress' backups (hence the frame-sizes are not 100% accurate / corresponding to eachother).