• Max Silhouette Posters - Images
  • The Brief
  • The Execution
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Max Interactive moved into new business premises at the end of 2007, and our MD wanted some appropriate 'art' or 'branded materials' to display prominently around the office to reinforce the Max Interactive brand when clients and/or suppliers visited us in person.

After brainstorming a few ideas and trying various other bits of 'abstract' or 'non representational' art, I came up with these three posters.

The idea was to highlight the dynamic, 'switched on', 'fresh', and new-media focused qualities of the Max brand through the use of strong colours, distinctive fonts compatible with the existing Max logos, and overall presentation evocative of the successful 'Itunes' advertising campaign aesthetic.

These were then printed in A3 format on high gloss, high resolution paper stock, and mounted on the walls just inside the office entrance in black bordered plastic POS-display frames.