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This was a 'side project' I was approached to do for free in 2007 by one of my co-workers at Max on behalf of the Youth Off The Streets charity. Envisaged as a high-class night of music, food and fun, all proceeds from the sales of tickets went to the charity.

The co-ordinators needed some appropriate A3 sized promotional posters to distribute physically around Sydney, and lower-resolution versions to send out via email, in order to drive interest and ticket sales to the event.

After brainstorming several ideas and generating mockups using various images from Istockphoto, these two final concepts were decided upon in consultation with the co-ordinators. Photos were licensed from Istockphoto, and the tones and other parameters further manipulated in Photoshop to emphasise the 'sumptuous' nature of the images. Photo backgrounds were also manipulated to tie in with a sample swatch of wallpaper from the actual venue, provided by the event organiser.

I chose to use a font designed by Manfred Klein as the main typeface, not only for its 'sensual' aesthetics (and keeping in line with the brief which specified a 'cursive type' font), but also to mesh with the 'charity' nature of the event,as Manfred Klein releases a huge number of his extensive font output, including the font in question, for 'free' into the public domain on an 'Open-Source License' basis.

Logos of the various sponsoring organisations were also added, and the final posters were despatched for printing on A3 poster stock, and also 'downsized' in PDF format for easy emailing.