.Net

Subsequent to the creation of the creative material for the Max Interactive Digital Services Directory listing,our MD decided we would use this same creative concept for our ongoing B&T and Digital Media World print adverstisements.

The original page & three quarter creative from the directory listing obviously had to be downsized back to a standard (large format / mini-broadsheet) layout for the magazine ads. Various elements had to be moved to allow for this, and transparencies tweaked to allow for greater text legibility, as this reduction in size meant the various graphic elements had less room in which to 'stand on their own'.

Final output was output to high-resolution print ready PDF format, and dispatched to publishers for printing in a number of sequential magazine issues on glossy magazine print stock.